Tag Archives: Local

Studies done recently point to disclaimers on audio advertising being accepted by the typical consumer. Some customers are even finding it helpful when they are actively looking for a vehicle. The comments on the published study however, appear to disagree. Is this a case of a study gone wrong? Is there more than one side […]

The time that most stations have to be local is becoming ever smaller. National shows are taking over and being streamed in a previously local landscape. With smaller windows of local programming and less talk time for the on air talent, Local stations are struggling to connect with their local listeners in a way that […]