There are a lot of unknowns in our day to day and auctions are no exception. There is no hard and fast rules or absolutes when it comes to determining which items are going to sell the best or how many bidders are going to participate. There are however a few best practices that NeoFill can recommend to you based on over 15 years of national auction experience. Following these practices will make the close of the auction a much better experience for you... and your budget.
- Think quality over quantity - a few high end items is all it takes.
- Choose reputable merchants to work with.
- Choose universally desired items - think vouchers!
- Highlight items from the Top Categories
- Schedule the auction to go over a weekend - allow your bidders to shop!
- Close the auction at 1 pm - bidders cannot bid if they aren't at their computers.
- Most of all - PROMOTE PROMOTE PROMOTE - on air talent AND station webmaster AND EVERY STAFF MEMBER should be talking, emailing, AND posting about the great deals that are available.
If you would like more free tips, please let us know. We'll be happy to share what we've learned.
