When we know we have something important coming up we prepare ourselves to look our best. We may schedule a hair cut, we may dress a little better, we may even read up on the subject at hand. Help your merchants to do the same. These tips will help the merchants put their best foot forward to your auction customers...
As merchants are taking advantage of the opportunity to participate in the auction encourage them to:
Contribute a voucher!
Allowing the winner to be a customer-shopper and not a picker-upper.
Forget the restrictions!
Allowing the winner to feel happy to use the voucher at any time.
Request the voucher at introduction.
Allowing the merchant's staff to use the voucher as an introduction and common ground to up-sell.
Promote the Auction at their locations.
Allowing their staff and customers an opportunity to take advantage of great deals and be a part of the same experience.
When the merchants are putting their best foot forward:
The auction is better
The sales are better
The revenue is better
The merchants are happier with the outcome
