Social media should be playing a big role in the way we promote our auctions. Savvy bidders do not like to be "sold", they like to be enriched engaged and involved. By including the merchants in your promotional efforts and utilizing your social media platforms, you can greatly increase your bottom line revenue from each auction NeoFill has found as we work with stations across the country, that these 7 simple tips will help you enrich your social circles to engage them as you promote your next auction.
1. Do a Facebook live segment with the merchants participating in the auction.
2. Include a video segment of a chef from the restaurants.
3. Use a "dashcam" type video to show how fun it is to drive the car.
4. Offer a prize for the first bidder on a mystery item.
5. Implement a Snap Chat filter for the auction.
6. Ask your merchants to share the auction widget on their homepage to expand your social reach.
7. Have an instagram contest asking bidders to pose with their vouchers.
8. Ask your circles what items they want to see on the auction site next and plan to offer one of the ideas to the follower at no cost. Post a live video of the presentation of the item and how it pays to be involved.
Please give our sales team a call and we'll be happy to help walk you through these ideas and more as you plan for your next auction.
