In today's technological-savvy society, to generate more sales and continue to be successful, it is essential to have a presence on different social media platforms, marketing towards several target markets.
NeoFill has compiled a list to assist each station increase content exposure, followers, and click-through rates. Doing this, companies can expect to gain customer’s and client’s engagement.
- Know your audience
- Keep track of your followers and understand who they are and their needs.
- Understand which mediums and channels to reach your intended audience.
- Share on Instagram
- Sharing brand photos and videos on Instagram is an effective way to get consumers' attention.
- Widen your Impact with Visuals
- Images allow you to tell your story easily and quickly. They are also much more appealing and engaging than just words.
- Create Calls to Action That You Can't Miss
- At the end of each post. be sure to provide a call to action to encourage audience participation.
- Use Hashtags Cleverly
- Use a good hashtag to tie all of the parts of your campaign together.
- Change Up Content Formats
- Post on multiple formats to increase reach and visibility.
- Evaluate Past Content to Improve Posts
- Increase effectiveness of posts by offering diverse content.
- Be Consistent
- A good way to grow your following and increase engagement on social media is to be there consistently.
- Evaluate Metrics
- According to Marketing Land, "While people are producing content, they are not measuring it. Although 86 percent of organizations are using content marketing, less than a quarter say that they are successfully tracking the ROI of their content."
- Build click through rates, emphasize key words, optimize search strings. It is one thing to create content, but another to get the intended consumer to initiate behavior towards the content. Measure the effectiveness early by the analytics of the click-through and customer responses.
- Keep Learning
- Social media requires constant learning and mastering new skills. With constant innovation, there are ever-changing ways to market your product(s) and service(s) through various platforms. Never get comfortable in one space, and encourage adaptability through your marketing.
