Sending Emails When Readers are Most Responsive and Receptive:
- Develop an email list and understand who your audience is.
- Establish a time table on how frequently you will want to send email campaigns.
- Send promotional and useful content to drive retentiveness with your email list.
But WHEN to send this useful information is the *MAJOR KEY* to Success
(*DJ Khaled Voice*)
- Sending emails at the right time is one of the most important success factors when optimizing your mailing campaigns.
- Many studies show maximum open and click-rates are in the morning between 8-10AM and early afternoon between 2-4PM.
- Depending on your audience, these times could change based on their work hours.
Source: https://blog.getresponse.com/best-time-to-send-email-infographic.html
Other Factors to Keep in Mind:
- Relevant content and enticing subject line
- Mobile Matters: Are your emails being viewed on mobile devices? YES! So make sure they are mobile-friendly.
- According to the Experian Services Marketing: Quarterly Email Benchmark Report-Q4 2016, "Fifty-six percent of total email opens occurred on mobile phones or tablets in Q4 2016".
- Your audiences’ typical daily routines
- Time zone differences
