NeoFill is Your Super Tool to Land New Merchants
NeoFill is the Super tool that you can pull out of your pocket when the merchant isn't sure they can buy into the program you are offering.
The merchant will receive a full promotional package that will include tons of digital promotion as well as a promotional package from your station that equals the amount the item sells for. They will be able to pay for this promotional package incrementally at a huge discount with no cash up front.