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Why an App is Right for You

WHY:

  • Increase Sales

    • It’s estimated that by 2019, 90% of mobile data traffic will come from cloud apps. (Internally identify how many people use IOS/Android on stations sites.
    • Customers who shop in apps spend twice as much as those who shop on desktop or mobile sites.
      • Returning customers are 9 times more likely to buy.
      • Avg. order value in ecommerce apps is 140% higher than on mobile sites and 130% higher than on desktop sites.
  • Improve the customer experience & retention

    • Customer Experience:
      • More users prefer shopping on mobile devices and it is growing (see chart below According to Statista 2017).
      • 78% of users: would rather access a store via mobile app instead of mobile site.
      • 19% of all US online retail sales are completed via mobile devices, and this figure is likely to reach 27% by the end of 2018.
      • 56% of mobile users will use ecommerce appls to shop for gift this holiday.
      • Customers spend 3 to 4 times longer in mobile apps than on desktop and mobile sites.
    • Rentention:
      • 50% greater chance that ecommerce app users will return to an online store within 30 days.
      • Mobile apps have lowest cart abandonment rate at 20% vs. 68% on desktop and 97% on mobile sites.
      • Push Notificaiotns: get cuostmers back to the store – open rates 90% / click through rates 40% – Notify users about new promotions, sales and special offers or let them know when promotions they want come back up for sale. Make notifications more friendly by addressing your users by name.
        • Exclusive content: Implement offers that are available only through your mobile application – for example, limited deals or special prices for app users. Special offers give your regular customers motivation to download your app and increase conversion rates.
  • Stay competitive | Boost your deals program

    • Open a whole new channel by which you can interact with your audience. A haven in which your dedicated audience always has access to your deals in one simple click. Your deals app is a space wholly customizable to audiences needs and yet a new tool to create meaningful engagement with your subscribers and increase customer retention!
    • Robust Analytics: traction, download of App, Segements, registered users, # sessions, # download
      Engagement: Customer Engagement:

      • People on average check phone for push notifications 150X a day.
      • 97% of people see a push notification within 3 minutes after it was sent.

 

Cite: (stats: RubyGarage.org)