FOR IMMEDIATE RELEASE
Hartville, Ohio January 28, 2010
Raleigh Clear Channel created a morning show personality calendar and ran an on-air promotion to drive traffic to the websites and to sell the calendar. The station teamed up with a local charity and 100% of the proceeds went to the local charity. Traffic to the station websites was up significantly on the day of the sale. Utilizing NeoFill Store’s turn key shopping cart platform, Raleigh was able to focus on the promotion of the calendar and leave all of the credit card processing, mailing and customer service challenges to NeoFill.
How to run a successful Calendar Sale:
- Secure sponsor $2,000 (covers calendar creation cost of $3.50 per calendar)
- Sell calendar for $12.00
- Promote live on air
- Use morning show hosts – celebrity staff to drive awareness and sales
- Net $5,000 – $10,000
About Raleigh Clear Channel
Raleigh market size #48 with 4 stations in the Raleigh-Durham market.
NeoFill, LLC is the Home of the Half Priced Deal Program. America’s largest fulfillment center for half-off dining and half-off entertainment gift certificates sold online in conjunction with media partners.