Posts Tagged ‘auction’

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Station Generates Over $190,000 Using the NeoFillBids.com Online Auction Platform in Just Four Days!

For Immediate Release

Hartville, Ohio September 15, 2011

With proper planning, excellent promotion, exciting offers and an amazing Online Auction Platform, a lot of revenue can be made by your station too! A few highlights from this outstanding auction include a brand new car, hot tub, home improvement items, appliances and much more! The best part about implementing an Online Auction is that it does not compete with your existing deals program. The Auction Platform allows you to go after different merchant categories, typically higher priced items, where you are only offering one or a few of the same items in that category.

NeoFillBids.com is an Online Auction Platform that is available to all our station partners.

With fourth quarter just around the corner, this is a great time to consider a Holiday Auction. It is best to create a theme for the auction such as “Holiday Wishes” or “Fantasy Auction.” The Fantasy auction would allow you to offer unique items that cannot be measured by value, but by the experience itself. Here are a few examples- A chance to run onto the field for a Football game, helicopter ride with air traffic, VIP experience at a restaurant, seats on a stage, throw the first pitch, etc.

Once you are ready to move forward with an auction, we have an amazing team ready to help you create a successful auction. Here is our Auction Toolbox, which will provide you with important planning tools.

How to run a successful auction
About NeoFillBids.com

NeoFillBids is an Online Auction Platform owned and operated by NeoFill, LLC, an Ohio based Fulfillment Center specializing in discount certificates for companies across America. NeoFillBids is an excellent way to attract new merchants and gain additional revenue for your station.

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Auto Only Auction – Earns $15,815

FOR IMMEDIATE RELEASE

Hartville, Ohio September 2, 2010

Media Partner negotiated an on-air and online advertising dollar trade agreement with a local dealership in exchange for a 2009 Honda Civic LX 4 door automatic. Trade value was determined by the dealer’s current selling price of vehicle. As a collective team, the station heavily promoted this auto auction on all seven stations, web sites, and posted on Twitter, gaining 69 bids and 940 page views.

NeoFill created a custom auto auction web site that would best showcase and enhance this vehicle. NeoFill’s auction platform features proxy bidding which has proven to increase revenue by up to 25%.

HOW TO RUN A SUCCESSFUL AUTO AUCTION:
  • Secure a dealer who understands how the program works and agrees to trade a new or used auto in exchange for on-air/online advertising
  • Start bidding at 20 – 30% of Retail Value
  • Heavily promote on all stations and web sites, using DJ’s to pump up listening audience
  • Boost unique views and bids by adding several images and include all necessary information
  • Fees to NeoFillBids – 10% of 10% of selling price:
  • Example: Selling price $15,000 (final bid price)
  • Customer is charged 10% on Credit Card – $1,500 (balance due or dealer)
  • NeoFill fees $150.00
About NeoFillBids.com

NeoFillBids is an online auction platform owned and operated by NeoFill, LLC, an Ohio-based fulfillment center specializing in discount gift certificates for companies across America. NeoFillBids is an excellent way to attract new merchants and gain additional revenue for your station.